Who we are
Axiom Metric is a trading name of Freddie Ince, a sole trader based in England. We are the "controller" of the personal information described in this notice, which means we decide how it is used.
- Address: Warlingham, Surrey
- Email: contact@axiommetric.co.uk
Who this notice covers
- People who visit our website or send us an enquiry
- Our clients and the people we deal with at their businesses
- Businesses we contact about our services, and the people who run them
- Our suppliers
What we collect
| Who | What we collect | Where it comes from |
|---|---|---|
| Website visitors and enquirers | Name, business name, email address, phone number (optional), the services you're interested in, and your message. Technical data such as IP address and browser type, held in our hosting provider's security logs. | You, and our website host |
| Clients | Contact and billing details, content you give us for your website (text, photos, logos), access details for accounts you share with us, emails and notes of our calls | You |
| Businesses we contact | Business name, the owner's or manager's name where it is published, business phone, email and address, information about your business and website that is publicly available, notes of our conversations, and any request not to be contacted again | Public sources such as your website, Google Business Profile, social media pages and business directories, and you |
| Suppliers | Contact and payment details | You |
We don't need, and don't ask for, sensitive information such as health details.
How we use it, and our lawful basis
| Why we use it | Lawful basis under UK GDPR |
|---|---|
| To reply to your enquiry and prepare a proposal | Steps you have asked us to take before entering a contract, or our legitimate interest in responding to business enquiries |
| To deliver websites, care plans, SEO and advertising work, take payment and provide support | Performance of our contract with you |
| To keep accounts and tax records | Legal obligation |
| To research businesses whose website we think we could improve, prepare a private website concept, and contact the business about it | Our legitimate interest in promoting our services to businesses. We use business contact details only, keep concepts private, and stop as soon as you ask. |
| To send occasional news and offers by email | Your consent, or for existing clients, our legitimate interest in telling you about similar services. You can unsubscribe from any email. |
| To keep our website secure and working | Our legitimate interests |
| To deal with legal claims | Our legitimate interests |
Before we phone a business we haven't dealt with before, we check that the number isn't registered with the Telephone Preference Service or the Corporate Telephone Preference Service. If you ask us not to contact you again, we keep a short note of that request so we can respect it.
Who we share it with
We never sell personal information. We share it only with:
- Service providers who act on our instructions, including our website hosting platform (Netlify), which also receives messages sent through our enquiry form, email and file storage (Google Workspace), video calls (Microsoft Teams), our payment provider and our accounting software
- Our accountant, insurers and professional advisers
- HMRC, regulators or the police where the law requires it
AI tools
We use AI-assisted software to research, design and build websites. We only put personal information into these tools when it's needed for your project, and only where the provider's terms protect it.
Transfers outside the UK
Some of our providers store data outside the UK, for example in the United States. Where they do, the transfer is covered by UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework) or by the ICO's International Data Transfer Agreement or Addendum.
How long we keep it
| Information | How long |
|---|---|
| Enquiries that don't go ahead | 12 months after our last contact |
| Client records | 6 years after our work together ends, for tax and legal reasons |
| Records about businesses we contact | Up to 12 months after we contact you |
| Website concepts that aren't taken forward | Deleted within 3 months |
| "Do not contact" requests | For as long as we contact businesses, so we can keep respecting your request |
Your rights
You can ask us to:
- give you a copy of your information
- correct it
- delete it
- restrict how we use it
- send it to you or another organisation in a portable format
You can also object to how we use it. You can always tell us to stop direct marketing, and we will. Where we rely on your consent, you can withdraw it at any time. We'll reply within one month, and there's normally no charge. Email contact@axiommetric.co.uk.
Websites we build or manage for you
When we host or manage a client's website, we handle that website's visitor data on the client's behalf. The client is the controller for that data, and we act as their processor under the data processing terms in our terms of business.
Complaints
Please contact us first so we can try to put things right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
We'll update this page if anything changes, and change the date at the top.